We all know that the world can, and often is, a very dangerous place but in an effort to highlight their own self defence or martial art classes some clubs will go beyond just simply advertising what they have to offer and will instead go over the top and instil the idea that unless you are trained in ‘their’ deadly fighting techniques and are capable of killing someone with a single blow you will not survive the day.
This situation is not just limited to the martial arts community – advertisers do this for everything from buying a car to selling soap powder all the time.
Car adverts, for example, will make you think that you will not be happy or successful if you don’t buy their brand of car while soap powder adverts will scare you into thinking that your washing machine will blow up unless you use their brand only. In the case of the martial arts the scare factor is also used.
Over the years in an attempt to recruit new beginners some martial arts schools have come across as being far more street practical and far more deadly than traditional schools of the past.
In an effort to promote their classes they will instil fear of attack, as a promotional tactic, and even wear army style clothes to give the impression that they are army style trained instructors and therefore far more of an expert at combat than a regular martial arts teacher, but look past all of that and you will still find the same type of combat methods used as in any traditional school of martial arts to varying degrees.
The true motivation behind such schools is simply to get your money but in so doing they are making people think that they need to be more violent than the potential attacker. So this raises the question "Are such schools of combat promoting the use of violence that far exceeds that of a would-be assailant?”
So the next time you see an advert for a martial art club, (or an advert for a box of washing powder), that promotes the threat of real danger, just ask yourself – how true is it really?
In addition to this situation everywhere you look these days you will also find the martial arts being promoted as the answer to all of your hopes, dreams and prayers with the offer of being taught not only the best effective self defence skills but also the best of the best of all deadly fighting techniques that will enable you to kill.
One of many tricks of the trade when it comes to selling your product or service, regardless of your business, is to create a need even if you do not need it. A perfect example would be to make people think that their product or service is vital to your well-being, happiness or safety – but is it?
In the case of the martial arts you will find promotional posters, leaflets and online advertisements, that are further enhanced by a wide variety of people promoting harmony of the mind and spirit, enlightenment and a whole range of books and articles covering all manner of things from how to perform a simple basic punch to words of never ending wisdom, but the true nature of combat, is very far removed from the idealistic world of the martial arts that people see and read about every day.
Therefore you need to ask yourself – do I need the martial arts to make myself a better person and all the things it offers or is it all just a waste of time?
Therefore before taking up the martial arts, which in all fairness does offer many benefits, you need to be aware that in combat there are no rules of practice, or a warrior code, only savage, brutal and very animalistic and ugly violence.
Ask any average woman who has been ganged raped or anyone who has had to fight for their very life if the warrior code or the disciplines taught to them were of any true value and I am sure they will say that such things at that very moment in time were far from their thoughts.
The most sweet and gentle man or the most kind and loving woman under such circumstances will become an animal of the worst kind in an effort to survive because if they don’t become that savage beast then they will die.
When you become fully aware of the true nature of fighting then you can make a more realistic judgement as to if you should take up the martial arts or not, which can be far more important to do than to worry about which martial art style is the best to practice, unless of course you are taking up the martial arts as a sport combat or a simple hobby.